OAKA unveils innovative, game-changing dress shoes for active professionals

September 28 00:45 2021
Named as one of ProductHype’s Best Kickstarter Projects of 2021, OAKA is out to revolutionize the market with a product touted as the world’s healthiest men’s dress shoe for active professionals.

OAKA is out to redefine industry standards after unveiling the world’s healthiest men’s dress shoe for active professionals.

“Traditional dress shoes are known to create detrimental health effects which include poor posture, shortening of tendons, and foot pain. They are also rigidly made, don’t travel well, are non-eco-friendly, and don’t represent the active modern professional in a post-Covid world. That’s where OAKA comes into the picture,” says Michael Plater, founder of OAKA.

Plater says OAKA represents a new kind of modern professional – someone who cares about his mind and body and combines suit-ready style with soft, breathable material. The whole shoe is machine-washable and anti-slip, making it perfect for those with an on-the-go lifestyle.  

OAKAs also have a zero drop inner sole. This means as individuals walk, their feet stay flat to the ground rather than at an angle like with almost all other shoes. 

Plater says most shoes have an 8mm to 16mm height difference between the toe box and the heel, making people walk at an unnatural angle and can contribute to changing gait, poor posture, and shortening of tendons. 

“A zero-drop sole allows you to walk more naturally and strengthen your feet over time,” explains Plater.


OAKAs also have an innovative anti-slip open tread outer sole that utilizes its specialized faux heel cutouts as a way to drain water out and prevent hydroplaning like individuals would find in a traditional dress shoe without them being able to see the treads from the outside.

“As we slowly move towards a post-COVID world, more professionals demand more from their clothing in terms of comfort, healthiness, and mobility. A year and a half of mostly walking barefoot in their homes pushed people to rethink their traditional dress shoes and look for more work-leisure and travel-friendly options,” explains Plater.

Plater says years of research went into thoughtfully designing OAKAs. The team has spent many hours creating every aspect in order to fix what it has always disliked about traditional dress shoes. The team has built the shoe mold from scratch to achieve a dress shoe form but with a zero-drop sole.

The company founder has been ripping his soles out of his shoes for years, trying to maintain a dress shoe look while allowing his feet to strengthen on their own. 

With travel and mobility on top of mind, Plater cites OAKA’s ability to fold up and be flexible, which makes them excellent for the road. 

Plater has worked in e-commerce for most of his career and has made significant strides in the industry. 

OAKA has been named as one of ProductHype’s Best Kickstarter Projects of 2021. After its Kickstarter campaign has concluded, the team will be sending out a survey to collect preliminary sizing and colors. 

Once it has the initial production run in its warehouse, all backers will be able to select their exact size and color through the site and have their OAKAs shipped to them. Shipping is free within the continental U.S., and regular shipping will be calculated and apply to the rest of North America and International.

Those who want to learn more about OAKA may visit the website for more information. 

Media Contact
Company Name: OAKA
Contact Person: Michael Plater
Email: Send Email
Country: United States
Website: https://www.kickstarter.com/projects/oaka/oaka-the-worlds-healthiest-dress-shoes